Products and Customers

When we talk about globalization as a megatrend today, this refers to a new, sustained development that started in the middle of the 1990’s. It is associated, among other things, with the creation of closely-networked global markets and the widespread use of the internet. How do we plan to respond to this development?

 

• We study the interaction between globalization and other megatrends.
• We think globally, but are also aware of the different market and customer requirements in the various regions.
• We pursue a differentiated, customer-centered location policy for our manufacturing operations, and reduce transport distances by producing and purchasing locally.
• We promote environmental protection and occupational safety across the globe.
• Our purchasing is organized on a global scale.
• We tailor our associate development to respond to global challenges.

Growth in the future will be driven both by the growth regions − Asia Pacific, the Americas, and central and eastern Europe − and by technological solutions for environmental and climate protection. For our business, this means we shall continue to push forward with our innovation strategy. As a company active in the field of energy conversion, ecological globalization is something that poses a particular challenge to our innovative strength.

Despite all the opportunities offered by the growth regions, it is crucial for us to withstand the increasing competitive pressures originating above all in the emerging markets. These new markets, which include the fast-growing market for low-price vehicles, are writing new rules. We must think lean when responding to the demands of our customers. There, we are confronted not only with ecological globalization, but also with the need to come up with ultra cost-efficient solutions.

Green technology offers enormous potential for growth. Sustained mobility, energy efficiency, eco-friendly power generation, recycling management, efficiency in dealing with raw and semi-finished materials, as well as sustainable water management are only some of the global lead markets that even today have a worldwide market volume of one trillion euros. This figure is set to more than double by 2020, equivalent to annual growth of over five percent. For Bosch with its numerous products that help protect the environment and conserve resources, this growth offers enormous potential. This is why we shall continue to invest strongly in the expansion of our “environmental portfolio”.