As part of the Bosch Human Resources System (BHS), we have developed a scheme to be used for personnel marketing on a worldwide basis. It takes in all aspects – from publishing standardized personnel adverts and fostering close contacts with universities to honing our image as an employer. We use the results as the basis of our personnel marketing strategy.
We initially introduced the new scheme in selected countries such as China, the Czech Republic, Hungary, Germany, and North America, where there is strong demand for junior specialists and executives. We then measured the success of the scheme in each of these countries using a standardized approach. We also conducted surveys at selected universities in the Czech Republic and China to determine how highly students rate Bosch as a potential employer. Since our standardized personnel marketing scheme has been a success across the board, we are now rolling it out on a wider scale. The standards we have formulated provide enough scope for adapting them to country-specific requirements.
