Compared with 1990, the energy consumption of Bosch household appliances has fallen by as much as 79 percent for refrigerators and by up to 40 percent for ovens, washing machines, and dishwashers. However, if these potential energy savings are to be manifested as an actual reduction in CO
2 then these new technologies must also become established in the market. The average age of the appliances in European households is still ten years. There are some 188 million old appliances throughout Europe today. If these were replaced with new highly-efficient appliances, we could save as much as 22 million metric tons of CO
2 a year. This equates to around six percent of the reduction in greenhouse gases agreed to by the European Union in the Kyoto Protocol.
In the U.S., Bosch has focused its marketing and communication activities on energy efficiency with a “Green Appliances” campaign. Bosch is currently the only manufacturer in the U.S. that meets the requirements of the “ENERGY STAR” program in all its product lines and household appliance models.