But regardless of whether responsibility is merely accepted or taken on, it means nothing without having the power to shape events and the ability to take a long-term perspective. And Bosch is more than equipped to offer both these qualities.
First, we are an international company and a major employer, even beyond the borders of Europe. We are also active in a wide range of areas, including consumer goods, industrial technology, building technology, and, of course, in our signature field of automotive technology. So we are in a position to shape events in a number of countries and across a number of industries.
And second, we are a company with a longterm mindset. This is not just something we derive from our special corporate constitution. Instead, it is evident in everything we do. One striking example of this mindset is the 3S program. This program, which helps to make driving safer, cleaner, and more economical, has guided our research and development work ever since the first oil crisis in 1973. Today, we say that Bosch technology is “Invented for life,” a slogan that goes far beyond driving to include, for example, systems designed to unlock the potential of wind and solar power. Our innovations, including such beneficial solutions as the electronic stability program or high-pressure diesel injection technology, have often demanded of us patience in the face of setbacks and obstacles. We have seen these innovations through to success. We have staying power.